.utm-hero{padding:calc(var(--nav-h) + 64px) 0 38px}
.utm-hero h1{font-family:var(--font-body);font-size:clamp(30px,4.2vw,48px);font-weight:700;line-height:1.08;letter-spacing:-.055em;margin-bottom:16px;max-width:760px}
.utm-eyebrow{font-family:var(--font-head);font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.utm-lead{font-size:16px;line-height:1.65;max-width:640px}
.utm-rules{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:24px;color:var(--text2);font-size:12px}
.utm-rules span{white-space:nowrap}
.utm-rules b{color:var(--accent);font-size:15px;line-height:0;margin-right:6px}
.utm-explainer{margin-top:38px}
.utm-explainer h2,.utm-section-heading h2,.utm-form-heading h2,.utm-case-body h2{font-family:var(--font-body);font-weight:700;letter-spacing:-.045em}
.utm-explainer h2,.utm-section-heading h2{font-size:clamp(20px,3vw,28px);margin-bottom:14px}
.utm-advanced{display:inline-block;vertical-align:middle;margin-left:6px;padding:4px 7px;border:1px solid var(--border);border-radius:999px;color:var(--text3);font-family:var(--font-body);font-size:9px;font-weight:500;letter-spacing:0;line-height:1.1;white-space:nowrap}
.utm-tip-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.utm-tip-grid article{background:var(--bg2);border:1px solid var(--border);border-radius:var(--radius);padding:15px}
.utm-tip-grid h3{font-family:var(--font-body);font-size:13px;margin-bottom:5px;color:var(--accent)}
.utm-tip-grid p{font-size:11px;line-height:1.5;color:var(--text2)}
.utm-tip-grid code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;color:var(--text);font-size:10px}
.utm-tip-grid p span{color:var(--accent)}
.utm-tip-grid em{display:block;margin-top:4px;font-style:normal;color:var(--text3)}
.utm-builder-section{padding:28px 0 0}
.utm-form{background:var(--bg2);border:1px solid var(--border);border-radius:var(--radius-lg);padding:24px}
.utm-form-heading{display:flex;justify-content:space-between;align-items:baseline;gap:16px;margin-bottom:20px}
.utm-form-heading h2{font-size:18px}
.utm-form-heading p{font-size:11px;color:var(--text3)}
.utm-form-heading p span{color:var(--red);font-size:15px}
.utm-form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.utm-field-full{grid-column:1/-1}
.utm-generate-field{display:flex;flex-wrap:wrap;justify-content:flex-end;margin-top:2px}
.utm-generate{background:var(--accent);color:#17120a;border:1px solid var(--accent)}
.utm-generate:hover{background:var(--accent2);transform:translateY(-1px)}
.utm-form-status{width:100%;min-height:15px;margin-top:8px;color:var(--red);font-size:11px;text-align:right}
.utm-field label{display:block;color:var(--text);font-size:12px;font-weight:700;margin-bottom:7px}
.utm-field label small{font-size:10px;font-weight:500;color:var(--text3);margin-left:5px}
.utm-required{color:var(--red);font-size:15px;line-height:0}
.utm-field input{width:100%;height:42px;background:var(--bg);border:1px solid var(--border2);border-radius:8px;padding:0 12px;font-family:var(--font-body);font-size:13px;color:var(--text);outline:none;transition:border-color .18s}
.utm-field input:focus{border-color:var(--accent)}
.utm-field input[aria-invalid="true"]{border-color:var(--red)}
.utm-field input::placeholder{color:var(--text3)}
.utm-chips{display:flex;flex-wrap:wrap;gap:5px;margin-top:7px;min-height:25px}
.utm-chip{border:1px solid var(--border);border-radius:20px;background:var(--bg3);padding:5px 8px;color:var(--text2);font-family:var(--font-body);font-size:10px;line-height:1;cursor:pointer;transition:all .18s}
.utm-chip:hover,.utm-chip.is-active{color:#f4c45e;border-color:rgba(240,165,0,.5);background:var(--accent-bg)}
.utm-field-error{min-height:15px;margin-top:5px;font-size:10px;color:var(--red)}
.utm-field-error[data-hint="true"]{color:var(--accent)}
.utm-field-hint{font-size:10px;color:var(--text3);margin-top:5px}
.utm-keyword-macro{padding:0;border:0;background:transparent;color:var(--accent);font:inherit;font-weight:700;cursor:pointer}.utm-keyword-macro:hover{text-decoration:underline}
.utm-result{margin-top:14px;background:rgba(240,165,0,.08);border:1px solid rgba(240,165,0,.28);border-radius:var(--radius-lg);padding:16px;display:grid;grid-template-columns:1fr auto;gap:16px;align-items:center}
.utm-result[hidden]{display:none}
.utm-result-label{font-family:var(--font-head);font-size:9px;letter-spacing:.1em;text-transform:uppercase;color:#d8b15d;margin-bottom:6px}
.utm-output{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:11px;line-height:1.55;color:var(--text);word-break:break-all}
.utm-actions{display:flex;align-items:center;gap:8px}
.utm-copy{background:transparent;border:1px solid rgba(240,165,0,.55);color:#f1c566}
.utm-copy:hover{background:var(--accent-bg);transform:none}
.utm-share{background:var(--accent);color:#17120a;border:1px solid var(--accent)}
.utm-share:hover{background:var(--accent2);transform:translateY(-1px)}
.utm-share svg{width:13px;height:13px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.utm-action-status{grid-column:1/-1;font-size:11px;color:var(--text2);min-height:16px}
.utm-templates-section{padding:54px 0 0}
.utm-section-heading{display:flex;align-items:end;justify-content:space-between;gap:32px;margin-bottom:16px}
.utm-section-heading p{max-width:390px;font-size:12px;line-height:1.55}
.utm-templates{display:grid;grid-template-columns:170px 1fr;background:var(--bg2);border:1px solid var(--border);border-radius:var(--radius-lg);overflow:hidden}
.utm-template-tabs{padding:10px;border-right:1px solid var(--border);display:flex;flex-direction:column;gap:4px}
.utm-template-tab{padding:10px;border:0;border-radius:8px;background:transparent;color:var(--text2);font-family:var(--font-body);font-size:12px;text-align:left;cursor:pointer}
.utm-template-tab[aria-selected="true"]{background:#2a261e;color:#f3c55d}
.utm-template-content{padding:20px}
.utm-template-content h3{font-family:var(--font-body);font-size:14px;margin-bottom:5px}
.utm-template-content>p{font-size:11px;color:var(--text2);margin-bottom:14px}
.utm-macro-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:7px}
.utm-macro{display:block;width:100%;background:var(--bg);border:1px solid var(--border);border-radius:8px;padding:9px;text-align:left;cursor:pointer}
.utm-macro:hover{border-color:rgba(240,165,0,.45)}
.utm-macro code{display:block;padding:0;background:transparent;color:#f2be52;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:11px}
.utm-macro span{display:block;color:var(--text3);font-size:9px;line-height:1.35;margin-top:4px}
.utm-template-fragment{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-top:12px;padding:10px 11px;background:var(--bg);border:1px solid var(--border);border-radius:8px}
.utm-template-fragment code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:10px;color:var(--text2);word-break:break-all}
.utm-template-copy{border:0;background:transparent;color:var(--accent);font-size:10px;font-weight:700;cursor:pointer;white-space:nowrap}
.utm-copy-fallback{position:fixed;opacity:0;pointer-events:none}
.utm-case-section{padding:54px 0 86px}
.utm-case-pf-card{display:flex;flex-direction:column;background:var(--bg2);border:1px solid var(--border);border-radius:var(--radius-lg);overflow:hidden;color:inherit;text-decoration:none;transition:border-color .25s,transform .25s}
.utm-case-pf-card:hover{border-color:var(--accent);transform:translateY(-3px)}
.utm-case-pf-thumb{position:relative;display:flex;align-items:center;justify-content:center;min-height:230px;background:linear-gradient(135deg,#1a1a2e 0%,#16213e 100%);border-bottom:1px solid var(--border)}
.utm-case-pf-icon{font-size:45px;line-height:1}
.utm-case-pf-niche{position:absolute;top:18px;left:18px;padding:7px 13px;border:1px solid rgba(240,165,0,.3);border-radius:8px;background:rgba(240,165,0,.1);color:var(--accent);font-family:var(--font-head);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.utm-case-pf-body{display:flex;flex:1;flex-direction:column;gap:13px;padding:25px 28px}
.utm-case-pf-meta{display:flex;align-items:center;flex-wrap:wrap;gap:8px}
.utm-case-pf-geo{font-size:14px;font-weight:600;color:var(--text)}
.utm-case-pf-sep{color:var(--text3);font-size:12px}
.utm-case-pf-platform{padding:3px 9px;border:1px solid var(--border);border-radius:7px;background:var(--bg3);color:var(--text2);font-size:11px}
.utm-case-pf-body h2{font-family:var(--font-head);font-size:clamp(21px,3vw,27px);font-weight:700;letter-spacing:-.04em;line-height:1.2}
.utm-case-pf-body>p{font-size:14px;line-height:1.6;color:var(--text2)}
.utm-case-pf-metrics{display:flex;flex-wrap:wrap;gap:9px;margin-top:14px}
.utm-case-pf-metrics span{padding:7px 13px;border:1px solid rgba(74,222,128,.28);border-radius:20px;background:rgba(74,222,128,.06);color:#4ade80;font-size:12px}
.utm-case-pf-footer{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:17px 28px;border-top:1px solid var(--border)}
.utm-case-pf-footer span{color:var(--accent);font-size:13px;font-weight:700}.utm-case-pf-footer small{color:var(--text3);font-size:11px}
@media(max-width:700px){
  .utm-hero{padding-top:calc(var(--nav-h) + 38px)}
  .utm-hero h1{font-size:29px;letter-spacing:-.045em}
  .utm-lead{font-size:14px}
  .utm-rules{display:block;font-size:10px;line-height:1.9}
  .utm-rules span{display:block}
  .utm-tip-grid{grid-template-columns:1fr;gap:7px}
  .utm-tip-grid article{padding:12px}
  .utm-form{padding:15px}
  .utm-form-heading{display:block;margin-bottom:15px}
  .utm-form-heading p{margin-top:5px}
  .utm-form-grid{grid-template-columns:1fr;gap:13px}
  .utm-field-full{grid-column:auto}
  .utm-generate-field{justify-content:stretch}
  .utm-generate{width:100%;justify-content:center;height:42px}
  .utm-form-status{text-align:left}
  .utm-field input{height:40px}
  .utm-chip{font-size:9px;padding:6px 8px}
  .utm-result{grid-template-columns:1fr;padding:13px}
  .utm-actions{display:grid;grid-template-columns:1fr;gap:7px}
  .utm-actions .btn{width:100%;justify-content:center;height:40px}
  .utm-section-heading{display:block}
  .utm-section-heading p{margin-top:8px}
  .utm-templates{grid-template-columns:1fr}
  .utm-template-tabs{border-right:0;border-bottom:1px solid var(--border);flex-direction:row;overflow-x:auto;padding:8px}
  .utm-template-tab{white-space:nowrap;flex:none}
  .utm-template-content{padding:14px}
  .utm-macro-grid{grid-template-columns:1fr 1fr}
  .utm-template-fragment{align-items:flex-start;flex-direction:column}
  .utm-case-pf-thumb{min-height:170px}
  .utm-case-pf-body{padding:20px}
  .utm-case-pf-body h2{font-size:21px}
  .utm-case-pf-footer{padding:15px 20px}
}